When working on the same product one may start knowing it ”too well”, lose the wider perspective and miss on what makes the real difference for the business. Get a fresh pair of eyes look at your design backed up by many years of expertise working with product owners, design teams and C-levels across multiple industries globally.

Are you sure you are getting most out of your current design before spending money on attracting new customers or opening new product lines? Check your current design against UX best practices, guidelines and expert opinion of expert consultants.

By learning what works well and applying test-and-learn approach for every suggested change you will be able to hypothesise and check all assumptions and be confident that you are driving the change that really matters for the user.

While good UX has become a must-have for many companies, in specific areas such as mobile design, accessibility, sustainability, AI integrations and user privacy there is still a lot to learn for product leaders. Learn from specialised experts how your product is addressing contemporary environment by focusing on specific themes.

Product teams are consumed with daily pipelines and motivated to launch new products, whereas a lot of money can lie in making already existing flows better and making sure you get the basics right. You will be able to see the benefit from low hanging fruits as well as big changes in your current flows. The project will help you capture the value of optimisation and build the business case for the leadership.

Adopt optimization mindset helps build product excellence culture within your company. Get an external ally who can help you to switch from revolutionary redesign model (launching big changes all at once) to evolutionary (gradually testing every change before implementing it).